Month: September 2018

gasido at WERK1 – From coworking into your own office

When Cornelia Klaubert from Munich – then employed by the Linde Group – fell on deaf ears with her idea of using the possibilities of digitisation for the sale of industrial gases, she quit and immediately put her vision into practice herself – parallel to the pregnancy and birth of her child. Perseverance ‘par excellence’ and that has paid off. After about 1.5 years the team of her start-up gasido consists of four people and in addition to first customer relationships, there are talks with big food companies who want to buy nitrogen from gasido. A success story as it is written in the book and closely interwoven with WERK1. In the meantime, they have made it from coworking to their own office.

SELL GASE ONLINE – WHY?

“After five years in the industry, I noticed how little digital affinity the industry ticks. B2B sales are still completely analogous and run via personal contacts,” Cornelia explains to us when we meet her for an interview in the WERK1 Café. “The potential of the digital operational routes has not yet been tapped at all”. That’s exactly what Cornelia wanted and wants to change. Because: From oxygen in hospitals for the ventilation of patients, to bars that use nitrogen to tap beer, to welding work – the market comprises many products that we all have to deal with on a daily basis. “I believe that these are products that will be sold digitally in the long term. And I think we need to start now. That’s why I quit and started back then.”

TEAM AND CUSTOMERS

The greatest demand at present is for welding gases. The gasido customers to date include, for example, workshops or shipping companies that require the special gases for ships. According to the founder, the next step is to approach major customers. She is primarily supporting her CTO Thomas Obkircher, who is working on the joint start-up from Berlin. There are also the developer Julie Fang and her colleague Karin Stopp, who takes care of customer support and marketing. Cornelia herself studied at the Technical University of Munich and earned her doctorate. It was a matter of course for her that she would also like to found a company here.

WHY WERK1?

“I think a network is very important. And that’s what I have here. During my studies I enjoyed learning in the library – shared suffering is half suffering. That’s why I moved my workplace here to the coworking space right from the start. At WORK1 I think it’s great that so many startups with a digital background come together here and you’re inspired by so many exciting CVs.” The on-site networking obviously works: After all, Cornelia met her CTO Thomas at WORK1. The next milestone was the “Next Commerce Accelerator”, which gasido won. Next Steps: The relaunch of the online shop with improved functions is just finished, new customers are in the pipeline.

FOUNDING? SOMEHOW YOU DO EVERYTHING AND EVERYTHING AT THE SAME TIME

When you start up, you have to deal with a variety of tasks: SEO, market analysis, sales, accounting…the list is long. So you have to get used to a lot of things quickly and accept that you don’t understand everything in detail. If someone prefers to work on one thing, but then works in depth, then you’re better off in established companies.”

The establishment of a company and a family at the same time does not exclude Cornelia. “I once read that founders in Germany are on average 35 years old. And at this age, of course, the topic of family is relevant. We also want our companies to shape the future world of work, and we should find a solution for combining family and company. Of course there are also sleepless neighbours. But I gladly accept them if my family and gasido develop well together”.

So it’s not always all just “glossy” and heal in the innovative startup world. But it’s worth holding out and believing in your idea. Cornelia Klaubert and her B2B platform gasido provide the proof.

Startup: gasido
Website: https://www.gasido.de/
Contact: service@gasido.com

Gamescom 2018 – Games/Bavaria and WORK1 with community booth and beer garden

Also in 2018  gamescom had the city of Cologne firmly under control for almost a week. Europe’s largest gaming trade fair set a new visitor record for its 10th anniversary with 375,000 participants and exhibitors from 56 countries presented their innovations in the field of gaming. And of course  WERK1 with the Bavarian umbrella brand for the games industry Games/Bavaria, must not be missed: In a prime location on the trade fair grounds, the team brought a touch of Bavarian cosiness to the hustle and bustle of the trade fair. The maypole in the middle of the stand guided visitors from all directions into a beer garden full of details, where exhibitors and visitors could experience Bavarian feeling of home in the centre of the Rhine metropolis. A total of 12 exhibitors shared the stand space, which was also sponsored by the State Chancellery.

PRIME MINISTER TOBIAS HANS FROM SAARLAND AT THE BOOTH

A highlight on the very first day was the surprising visit of Saarland’s Prime Minister Tobias Hans. With a view to comparable programmes in his own federal state, he visited the striking beer garden stand and was visibly impressed by the Games/Bavaria team, who explained how Bavaria works together with the industry association to promote games.

The traditional breakfast reception on the 2nd day of the fair brought the stand to its limits. All visitors were greeted authentically with wheat beer and sausage by the organizers at the booth, who also took the opportunity to launch the new Games/Bavaria website live on the spot and rightly get a lot of positive feedback for new features such as jobboard, news area and detailed event calendar. A further announcement concerned a new job fair for the games industry, which will take place for the first time in WORK1 in November.

The Games/Bavaria joint stand at gamescom was not only the ideal location for our tenants and partners, but was also used for spontaneous meetings and discussions with its beer garden and inviting design. We are proud to bring some Free State to Cologne and the feedback of our tenants and guests was positive throughout.
Personally, it is one of the highlights of the year for me and I get new motivation and inspiration for the coming year at gamescom, until we meet again at gamescom in the Bavarian Biergarten.

Robin Hartmann – Project Lead Games/Bavaria

A BOOTH IN THE BEST POSITION

In the best location in Hall 3.2 as part of the „Made in Germany“ Area, twelve companies were represented at the Bavarian joint stand. Also in 2018 the team decided for the joint appearance of the Bavarian industry representatives under the umbrella brand Games/Bavaria for a half-open stand with a large area for a beer garden. Rounded off by a maypole, a bit of cosiness came from Munich to the fair.

In a few words, we can say that the joint stand of Games/Bavaria, WERK1 and many other partners was again a great success and enabled many up-and-coming companies from Bavaria to present their products at Europe’s most important gaming trade fair.

LIST OF EXHIBITORS

POWERED BY

Code+Design – The Programming Pros of Tomorrow working on WERK1

Working on your own exciting hardware and software projects for four days, exchanging ideas in a community of interest of the same age and being shown new technologies by professional coaches – this is the program of Code+Design, a workshop that has been touring all over Germany for around two years and is aimed at young people. For the second time the WERK1 was host and offered thereby from 30.8. to 2.9. approximately 30 beginning Programmier-Pros an inspiring surrounding field around itself to try out.

WHAT IS CODE+DESIGN?

The nationwide programming camps for young professionals are organized by the gemeinnützigen Code+Design Initiative e.V.. “Our goal is it to inspire more young humans for digital technologies and to inform about the different career profiles , explain Anna Bckner, one of the Coaches, which supported the participants in the WORK1. Three can be young people between the ages of 15 and 20. Which knowledge level they have in puncto Coding and Co. play thereby no role, say the Coach – both advanced ones, and bloody beginners are welcome with the Worshops in cities such as Hamburg, Frankfurth, Munich and CO. “The point is that young people who have a basic interest in the subject can try it out. The basics in programming language, for example, those who don’t know it yet, learn it quite casually.”

TAKE WITH YOU THE EXPERIENCE OF EVERYDAY WORKING LIFE

As usual for Code+Design, the camp at WORK1 took place in the “Hackathon format”. This means: At the beginning, the participants who already have a project idea present it. Then teams come together to work on the different ideas in project groups – purely according to interest. Until the final presentation on the last day, the groups develop concepts, some even first prototypes. In support of the coaches, who can all draw on professional experience in the business and report to the participants on their own experiences in the job. Like Anna Brückner: “The nerd who locks himself in the cellar with his games and eats pizza is an absolute prejudice. When you work in coding and IT development, you have to be creative. There’s a lot of teamwork and you have to have social skills. The young people experience all this in our workshops.

THE PROJECTS – FROM GAMES TO APPS FOR YOUR OWN EVERYDAY LIFE

But what do the projects look like that the participants in such a camp set themselves as a goal?

“Of course, the topic of gaming often occurs, so developing your own games,” explains coach Anna Brückner. “Or it’s about everyday problems that young people encounter. For example, a girl brought her friend’s cane with her. And the idea that a kind of sensor and GPS could be integrated into it to make it easier for her to find her way around. One of the participants, for example, developed a program for his school’s secretary’s office – this is in use as far as I know today – with which the school can draw the students’ course choices fairly by algorithm.” Still others, including the participants in Munich, are developing apps that make the waiting time for a bus, doctor’s appointment, etc. meaningful – with short lessons and exercises from areas such as foreign languages, politics, biology, etc., and also from the school. Another Munich participant has been annoyed for a long time by the fact that there is always a fight at parties because not everyone likes the music. His idea: a program that, for example, matches all spotify accounts of the party guests and then only plays the titles that are represented on as many of them as possible.

COMPETITION: NO! – TEAMWORK: YES!

Working on the things that keep you busy in everyday life. And to have small success experiences at it again and again – that is the reason, why the young people are so enthusiastically with the thing, says Betreuerin Anna Brückner. “That’s why we have so many repeat offenders. Those who take part are really super motivated. You can see that from the fact that some of the kids arrive much earlier in the morning than we even start. And stay even longer in the evenings to continue working on their cause in the groups.” On the other hand, competitive thinking doesn’t play a role, says the coach. “On the contrary, everyone gives each other input and exchanges solution ideas. No project is maintained higher than the other, no matter whether it’s a game or an app with a social background.”

WHAT DO THE PARTICIPANTS SAY?

I guess that’s what they call licking blood. Jonathan can only sign it. The 17-year-old high school student and his school colleague took part in Code+Design for the second time. “Unfortunately, programming is a hobby that is not very widespread. That’s why it’s great to get together with a lot of people our age and to think with them about how you can advance your ideas. You really learn a lot what you can use during your studies or training.”

THE PERCENTAGE OF GIRLS IS GROWING

As a non-profit initiative, the initiators of Code+Design are naturally dependent on any supporters. WERK1 therefore made the location freely available.

Five girls were among the almost 30 Munich participants. Often, however, the ratio of male to female participants is 50/50, with a minimum of 25 percent girls, reports Anna Brückner. More and more young women are finding their way into the profession. Certainly also a merit of the Code+Design Initiative e.V., which ensures with the four-day camps like ours at WERK1 that young people with such an area of interest find their way into professional life.