When Cornelia Klaubert from Munich – then employed by the Linde Group – fell on deaf ears with her idea of using the possibilities of digitisation for the sale of industrial gases, she quit and immediately put her vision into practice herself – parallel to the pregnancy and birth of her child. Perseverance ‘par excellence’ and that has paid off. After about 1.5 years the team of her start-up gasido consists of four people and in addition to first customer relationships, there are talks with big food companies who want to buy nitrogen from gasido. A success story as it is written in the book and closely interwoven with WERK1. In the meantime, they have made it from coworking to their own office.
SELL GASE ONLINE – WHY?
“After five years in the industry, I noticed how little digital affinity the industry ticks. B2B sales are still completely analogous and run via personal contacts,” Cornelia explains to us when we meet her for an interview in the WERK1 Café. “The potential of the digital operational routes has not yet been tapped at all”. That’s exactly what Cornelia wanted and wants to change. Because: From oxygen in hospitals for the ventilation of patients, to bars that use nitrogen to tap beer, to welding work – the market comprises many products that we all have to deal with on a daily basis. “I believe that these are products that will be sold digitally in the long term. And I think we need to start now. That’s why I quit and started back then.”
TEAM AND CUSTOMERS
The greatest demand at present is for welding gases. The gasido customers to date include, for example, workshops or shipping companies that require the special gases for ships. According to the founder, the next step is to approach major customers. She is primarily supporting her CTO Thomas Obkircher, who is working on the joint start-up from Berlin. There are also the developer Julie Fang and her colleague Karin Stopp, who takes care of customer support and marketing. Cornelia herself studied at the Technical University of Munich and earned her doctorate. It was a matter of course for her that she would also like to found a company here.
“I think a network is very important. And that’s what I have here. During my studies I enjoyed learning in the library – shared suffering is half suffering. That’s why I moved my workplace here to the coworking space right from the start. At WORK1 I think it’s great that so many startups with a digital background come together here and you’re inspired by so many exciting CVs.” The on-site networking obviously works: After all, Cornelia met her CTO Thomas at WORK1. The next milestone was the “Next Commerce Accelerator”, which gasido won. Next Steps: The relaunch of the online shop with improved functions is just finished, new customers are in the pipeline.
FOUNDING? SOMEHOW YOU DO EVERYTHING AND EVERYTHING AT THE SAME TIME
When you start up, you have to deal with a variety of tasks: SEO, market analysis, sales, accounting…the list is long. So you have to get used to a lot of things quickly and accept that you don’t understand everything in detail. If someone prefers to work on one thing, but then works in depth, then you’re better off in established companies.”
The establishment of a company and a family at the same time does not exclude Cornelia. “I once read that founders in Germany are on average 35 years old. And at this age, of course, the topic of family is relevant. We also want our companies to shape the future world of work, and we should find a solution for combining family and company. Of course there are also sleepless neighbours. But I gladly accept them if my family and gasido develop well together”.
So it’s not always all just “glossy” and heal in the innovative startup world. But it’s worth holding out and believing in your idea. Cornelia Klaubert and her B2B platform gasido provide the proof.