Many startups start with a personal problem of the founders. For this reason, Erol and Ebru Kaynak from myChipsBox have also started their mission to change the world of crisps in a sustainable way: Disappointed by the offer in their local supermarket, the couple took the initiative and developed their own range of high-quality crisps – only the best organic ingredients and a lot of creativity in the recipes. Unwanted ingredients such as glutamate or yeast extract can’t be found in these crisps. Just pure taste of the meticulously selected ingredients. Depending on the variety, you will find not only the classic crips but also vegetable or fruit chips in the box, which provides a special kick of taste.
The box itself is also part of the new generation of crips: every good product requires modern marketing and a sales idea. Instead of the usual bag, the crisps are protected from outside pressure in the practical box and during a cinema evening with friends, they are practically noiseless nibbling fun. The result is a modern “Bio-Chips-Duette”, matching the current spirit, stunningly crispy, exciting and delicious.
But it was a long way: 88 failures had to be coped with for 12 tasty variations. But failure is also part of success. The two founders know this from many years of experience. Both are proven experts on their fields and together a perfect team: Ebru, as food technician and ecotrophologist, ensures that the highest quality standards are maintained, while Erol, as a business graduate and former investment banker, controls sales and finances.
“DIE HÖHLE DER LÖWEN”
During a TV presence in the program “Die Höhle der Löwen” (German version of the US-Show Shark Tank), the young startup company was able to present itself and its crisps to an audience of millions and thus quickly raise its brand awareness nationwide. They managed to inspire three of the five lions for their product: The decision was made for the retail expert Ralf Dümmel, who provided financial and professional support after the show.
MYCHIPSBOX AT WERK1
In the premises of the old “Werksviertel” in the middle of Munich, the team works directly next to the old potato track and continues the tradition in its own way.
And at WERK1, the young company is still on the road to success. Together with the two founders, 10 people create unique moments of joy every day. Together they bring the founders’ vision of creating more variety on the crisp shelf to live. And this mission is not yet complete. From the creation of further varieties to the production of own ingredients, the startup still has great goals.