Tag: werk1

Repair instructions and automotive spare parts at Clonck: Everything for car enthusiasts in one app

“Pascal is an enthusiastic car mechanic,” says Joshua Worger about his co-founder Pascal Walter. “In his spare time, he tinkers with his car, makes repairs, puts in spare parts.” Two years ago, when they took a ride together in the FlixBus, Pascal told them about his hobby, his passion. And also about the problems that screwdrivers have: Repair instructions are available either as a book and only with a lot of luck, suitable for your own vehicle, or in Internet forums and YouTube videos – including the danger of making your beloved car even more in need of repair with the half knowledge provided.

Joshua quickly recognizes the central challenge for the scene: There is no offer that covers the needs of car hobbyists quickly and reliably. When Pascal tells the FlixBus about how much he would like to establish a platform for the screwdrivers, Joshua is nevertheless sceptical at first: “I thought it was about 10,000 people or so. Pascal teaches him better – millions of people spend their free time working on their favourite thing: the car. “I already found the subject interesting,” laughs Joshua. They also discovered a second Pain Point: Ordering the right spare parts is often very difficult in common online shops for automotive spare parts. At Clonck, these problems are solved by making it easier than ever for customers to buy spare parts. In the Clonck app, the user selects the part he wants to repair/replace based on a graphic of his vehicle and is immediately shown the matching spare part, which he can then order directly in the app. The customer who orders from Clonck does not need any specialist knowledge to order the right spare part.

Clonck is the salvation of the hobby screwdriver

And a business model has already been born: together with Christian Reimann, Worger and Walter are founding a start-up that is intended to meet the needs of the screwdriver community: online, uncomplicated, fast and reliable. Today Clonck is about to enter the market. Hobbyists can use the Clonck app to call up a model of their vehicle and select exactly which spare part they need. In the long term, the car should even be available as a 3D model – making it even easier for customers to find their way around.

There are cooperations with various parts dealers. The user can choose between original parts and accessories within the Clonck App. Once the decision – which part he wants to buy – has been made, the user is redirected to the partner’s website. They are guaranteed to receive the right part – exactly right for their vehicle. This is done by decoding the chassis number (FIN). The partnership is currently running as an affiliate solution, in early summer Clonck wants to have developed into a marketplace and process the purchase directly. The team also offers original repair manuals. This provides the screwdriver with comprehensive and guaranteed reliable help. “In the long term, we want to build up a community so that users can exchange information,” says Worger. “We want to make it possible for people to carry out all the usual repair work on their car themselves, without the need for an expensive workshop”.

Why not found one yourself?

For Worger the start-up is not the first foundation. After a number of positions in sales, he worked at Invest in Bavaria until 2017, where he first got to know the start-up scene. “At some point I thought to myself: It is of course fun to support the entrepreneurs – but maybe it is even more fun to found your own company. And so one thing led to another,” explains Worger. In 2017, he will launch 18points, a law app for law students.

Flight support as a jump start

At that time, he secured an Exist Founders Scholarship. He wants to repeat this with Clonck if possible – and is rejected. “Of course this made us all very sad,” says Worger. But for a long time he has no reason to mope. Because an alternative quickly presents itself: The Flügge grant, the Bavarian subsidy program to support an easier transition to a start-up existence. “We revised and compressed our Exist applications once again and then applied,” says Worger. This time, the funding is working. Via Flügge, Worger and his team each receive a monthly “salary” of 2,500 euros over
a scholarship, and certain material expenses are also financed.
“We would have pushed our idea even without the funding,” says the Clonck founder. “But Flügge makes it possible for all team members to work full-time on our project, that we can always use all available skills, that’s a great help.”

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Startup: Clonck
Kontakt:  contact@clonck.com
Webseite:  www.clonck.com

How a KI revolutionices the world of forestry and insurance – the startup OCELL for smart analyses on aerial photographs

A forester goes into the forest and assesses the stand of his trees. He can rely on his training and experience. This is more important in 2020 than ever before, because the dry summers of 2018/2019 have particularly affected the native spruces. The loss of quality of this raw material is already having an impact on the international timber trade, as a result of which thousands of hectares of stands must be regularly monitored for damage and infestation by bark beetles. Normally this would require a lot of manpower, which is associated with high personnel costs, inconsistent quality and a lot of time.

THE DIGITIZED SOLUTION FROM OCELL

The Pain Point of the forestry industry, which becomes more acute at this point, is taken up by the StartupOCELL. The three founders offer an AI-based analysis of aerial photographs, but why did they choose the German forestry industry as a use case? “The forestry sector was simply a great starting point for us. We can approach people who have a problem and are desperate for solutions,” David Dohmen of OCELL told us. The startup has a large network of pilots who take aerial photographs for them, which are then analysed by the MachineLearning software developed by OCELL: The guys don’t know much about forests, but: “We in the forestry industry have little experience with Big Data and Artificial Intelligence. They help each other here. We were able to learn a great deal from our pilot customers and today we offer a product that is very well received and even recommended,” says David. In the forestry industry, aspects such as tree species distribution, tree heights and potential growth are important. This also brings up topics such as CO2 uptake: So if a levy comes, you can determine how much CO2 the forest is actually consuming. This is one of the topics of the future, together with early bark beetle detection, in order to be able to act in this area before the entire forest is gone: “The OCELL software has already proven itself in the field.

THE PROOF POINT OF THE STARTUP

“On the one hand, we classify the trees. We can tell exactly where each tree is located and from the heights we can estimate age and volume of wood.” David explains that OCELL is also able to analyse at what age the tree grows how fast. It is also possible to use the analysed data to make a statement about how many will grow next year. The AI developed by OCELL is also fully networked. The very good data situation can be combined with a very good scientific basis. “We also work with harvesters. These are the machines that cut out the trees. Their data is fed back directly into our models. This is all training again, and we are constantly improving the model with each new customer.”

AS ALWAYS: THE MAIN THING IS TO BE WELL INSURED

In the forestry industry the start-up was very well received, the next market they want to conquer is insurance: “This is a completely different industry. But here too, there are relevant findings to be extracted from aerial data and offered efficiently. The customer is interested in two aspects at this point: Firstly, the previous risk – for example, what is the risk for a building. If you have a normal roof or a flat roof, insurance for the latter is more expensive, which hides much potential damage and risk. According to David, this information is not available to the primary insurers or is very inadequate. OCELL’s approach is to pass on the building parameters such as flat roof, pitched roof, nearby trees, solar cells or even the material quality of the roof to the insurance companies via the property locations. The second aspect deals with the damage analysis afterwards. If, for example, three locations are hit by a storm, OCELL flies over it and takes the pictures with an aircraft that can also fly under the cloud cover – unlike the satellite – and records the data. This is also where OCELL’s great advantage lies: aerial photographs and analysis from a single source.

OCELL AND THE FACTORY1

Two of the three founders of OCELL have a date science background and come from a different startup. All three of them have been getting a taste of the famous “startup air” for quite some time, but have also gained experience in large corporations: “The motivation is to build up their own business, to be able to move more and faster. With our Data Science qualification we have the luxury of encountering many fascinating problems and being able to offer innovative solutions, which always drives us enormously”, says David.

The team became aware of WERK1 through the recommendation of Crashtest Security, another start-up that has grown up in WERK1. Both teams got in touch at an XPRENEURS alumni event. “They said they are sitting there now and love WERK1, so we simply applied directly. We are absolutely happy here too.”

We at WERK1 are looking forward to accompanying OCELL in its next development phase.

ocell Logo

Startup: OCELL
Kontakt:  info@ocell.io
Webseite:  ocell.io

Rethinking gastronomic experiences – ORDA at WERK1

Chris, Janis and Peter study together, have lunch break – and are hungry! In the restaurant of their choice they can get one of the crowded, coveted tables. But the only waitress is somewhat overwhelmed by the midday rush. The clock is ticking. A line of other guests, who want to order their food to take with them, wait with growling stomachs. Why is it not possible to order an app? Would be much easier! And the time until the finished meal could be used productively. At some point the waitress and also the food will come. Damn,… is it possible to pay with a card? No. “You could organize that quite easily with an app, too,” the three think. The idea for ORDA was born – that was 2017.

Gastronomes and customers should benefit

This is ORDA’s mission: In order to fulfill it, the app takes over the steps that can be digitized during a restaurant visit and thus simplified or accelerated: Order and payment. For the guest, ORDA has the advantages of ordering quickly via the smartphone, making cashless payments and avoiding long waiting times. Gastronomes can thus significantly increase their profitability, for example through optimized capacity utilization and higher average shopping baskets. On the other hand, they can pay more attention to the guest by relieving the service staff.

Always a bit “smoother”

Digital ordering and payment systems are already in use here and there. But since ORDA is already available on your own smartphone, this makes the whole thing much less complicated for the user. For ORDA, the biggest challenge is to build a B2C2B market and maximize the benefits for both the user and the restaurateur without compromising. The goal is to give users the opportunity to use their time and enjoy their lunch break as much as possible.

ORDA feels “poodle well”

Since ORDA went live with its first restaurant in 2017, the 13-person team has been able to focus on building a strong team and working closely with users and partners after a successful investment round. Here, at WERK1, the startup has felt “poodle-well” since the beginning of 2019. They are happy to take advantage of networking opportunities such as the AfterWERK or the monthly factory breakfast. At the same time they are inspired by the feeling of “being part of something bigger”, says Head of Marketing, Carmen de la Iglesia, when we meet them for an interview in the WERK1 Café. Just as a very special district of Munich, the Werksviertel, is designed outside, ORDA can actively help shape the future of the business hub in WERK1. And not just them!

From WERK1 to all of Europe

By 2028, ORDA’s vision is to be the pioneer and pioneer of digital ordering and payment in gastronomy throughout Europe. The ORDA team is expected to double within this year. We at WERK1 wish you continued success! And we are already looking forward to the gastronomic experience 3.0 also finding its way into the works district in the future. For an even more relaxed lunch break.

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Startup: ORDA
Kontakt: kontakt@orda-app.com
Webseite: www.orda-app.com

Communication is everything! – The speech therapy app developers Neolexon at WERK1

We need to talk. All of us. Speaking is our connection to the world. But for many people this is “easier said than done”. How important this is for our everyday lives is particularly noticeable when, for example, a stroke causes our ability to speak to be lost and we have to struggle our way back into the world of acoustic communication. The WERK1-Startup Neolexon helps – with the most modern speech therapy app on the market.

Practice – the key to therapeutic success – Actually

The German Society for Neurology recommends 10 hours of speech therapy per week. The reality is different: In therapy, patients usually practice just one hour per week. Far too few and current offers are not tailored to everyday situations. Hanna Jakob found a solution to this problem. When she worked as a speech therapist in a clinic during her speech therapy studies, there was often not even time for this so important exercise session, because the patients first had to train the swallowing reflex. Also the already existing therapy-accompanying apps were not user-friendly and therefore not very helpful. Based on current research results, Hanna founded Neolexon in 2017 together with her speech therapist colleague Mona Späth.

Neolexon – Smart language training

The digital speech therapy system Neolexon includes an app for therapists as well as a self-training app for patients and is certified as a medical device. It is based on a unique database with around 10,000 practice terms with associated images and pronunciation video clips. From this, speech therapists can create an individual set of terms that are best suited to the patient in terms of both therapeutic aspects and everyday relevance. With this scientifically based, highly flexible system, Neolexon clearly stands out from other language training apps. In addition, many motivational elements are included to make practicing at home fun and effective. The neolino version for children with articulation disorders followed in April 2019. The two founders do not run out of ideas for other fields of application so quickly – also thanks to their close ties to the Institute for Phonetics and Speech Processing at the LMU Munich.

Make Neolexon fly

Now, however, it is a matter of bringing the existing system to the man and woman. Due to different interest groups such as therapists, patients, relatives, clinics and health insurance companies, Neolexon has to act on many different levels. The latter are the most important and at the same time the most complex project. Neolexon has already completed its first major milestone: the inclusion of neolino in the Techniker Krankenkasse program.

Come to WERK1 to stay (as long as possible)

After several funding programmes such as EXIST and FLÜGGE, the start-up team of four now stands on its own two feet. After the first phase at the university, they were able to move to WERK1 “at very short notice”, as Hanna, still visibly relieved, says. The combination of their own office plus exchange with other start-ups – either in WERK1’s everyday life or at various in-house events such as “AfterWERK” – forms the ideal growth environment for them. And if Neolexon’s space requirements grow accordingly in the near future, WERK1 will definitely provide a solution. Hanna is sure of that. She and her team definitely don’t want to leave here so quickly! In return, they are one of the few Medi-Startups who diligently contribute to the diversity in the WERK1 community.

Startup: Neolexon
Contact: info@neolexon.com
Website: www.neolexon.de

W1>> ACCELERATOR #4 AT WERK1 – UNLEASHING INNOVATION POTENTIAL IN THE INSURANCE INDUSTRY

The keyword “Accelerator” is usually associated with an idea about financial support and revision of business models. The W1 Forward Accelerator Programme, initiated by the InsurTech Hub Munich at WERK1, shows that a programm to promote innovative start-ups can work in a different way. In the eight-week, early-stage programm, the creators focus primarily on well-founded, targeted advice on start-ups and intensive use of the industry network.

THE INSURTECH HUB – A POOL OF POSSIBILITIES FOR STARTUPS & INSURERS

“The InsurTech Hub is a platform that brings the different players in the industry together,” explains Ben Shaw, Director Program & Strategy. Fourteen large insurers, large corporations, business and strategy consultants and universities such as the LMU or the Bundeswehrhochschule are part of the network. “The idea is that all these institutions have an interest in driving innovation together in the insurance context. And one part of driving this innovation forward is the Accelerator Program, which brings the various insurance companies into direct contact with small, innovative projects and start-ups.

PROGRAM USP & BENEFITS FOR THE STARTUPS

We want to know from Ben which startups the program is aimed at, as we meet him for the interview on the program running since mid-May in the WERK1 Café. In some cases the business idea is there, it hasn’t been founded yet – just early. “What’s important is that we not only select the start-ups according to the idea, but also according to whether we have the feeling that they can put it into practice. The selection event resulted in ten young companies. Only two of them have already received funding. “Over a period of eight weeks we will give them all the resources they need to build up and expand their business – i.e. consulting in business modelling, financial modelling, marketing & sales, etc.”, says Ben about the USP of the Accelerator programm. “And we bring them into contact with 14 major insurance companies, which give them direct enterprise feedback or rather insurance-relevant feedback. This is extremely valuable and priceless.”

PROGRAM FINALE: DEMO DAY

At the end of the eight weeks – this is the aim of the efforts to meet the big players from the insurance industry on a regular basis – the young companies will have pilot projects in the pipeline resulting from the program and the contacts made. For the finale, the Demo Day with around 400 guests, modelled on the American one, is waiting for everyone. “This event gives the startups the opportunity to present themselves to potential investors and tell their story. Why can my startup change the industry? They have four minutes for that.”

BUSINESS IDEAS THAT INSURERS & INSURED BENEFIT FROM

And the young companies want to change a lot! Seven B2B start-ups are involved. Among them, for example, is a company that develops software to support rehabilitation after illnesses and injuries. “This is interesting for private health insurers who want to make sure that the costs do not increase immeasurably due to incorrectly implemented physiotherapy,” explains Ben Shaw. “In addition, such an offer is also in the interest of the insured, because there is direct feedback as to whether the exercises were carried out correctly. Another example is a smoking cessation app developed by a team of experts with years of experience in the health sector. Three B2C start-ups are also taking part in the programme. “Our most international team comes from Thailand and deals with on-demand insurance. This keeps costs much lower and makes processing extremely easy and customer-friendly,” reports Ben. Other teams come from Austria, San Francisco or Barcelona.

INNOVATION POTENTIAL IN THE INSURANCE MARKET

The innovation potential in the insurance industry is huge, and the demand for young, rethinking companies is high, Ben explains the background to the Accelerator Program. “About two years ago, insurers had the aha moment. That’s when the industry became aware that we simply weren’t so technologically advanced in the financial services sector. And that so much more could be done with digital banks. Information about individuals who reflect their personal risk is now much easier to implement through data mining and data science,” Ben explains. Thanks to fast and precise data processing, insurance companies are now in an extremely good position to digitize themselves. And this is exactly where the Insurtech Hub with the Accelerator program comes in. Ben: “This digitization is incredibly difficult and the big insurers solve it through partnerships with external experts, our start-ups.

TIP FROM THE INDUSTRY EXPERT

Who really makes it in the end? According to Ben, that doesn’t just depend on whether you participate in the program. But above all whether the founders can implement the varied feedback they receive during the eight weeks. “A successful founder is always a Hustler, someone who constantly pushes his business forward. Even if the core idea changes – and it always does anyway – it is important to stay on it, with willpower and flexibility. Then you reach your goal.” And that certainly doesn’t just apply to the insurance industry.

Hubert Aiwanger, Bavarian Minister of Economic Affairs with Startup Teens at WERK1

On 9 May 2019, WERK1 hosted the startup teens. More than 100 teenagers followed an exciting talk with startup entrepreneurs from TheSimpleClub and Inveox, our WERK1 managing director Dr. Florian Mann and this year’s guest of honour, farmer and Bavarian Minister of Economic Affairs Hubert Aiwanger.

Startup-Coaching for Teens

Our managing director Dr. Florian Mann opened the event: “He is always looking forward to welcoming the startup teens to WERK1 and to supporting young people in making the dream of their own startup come true. When it came to the question of who wanted to start a company in the future, the fingers leapt up – the best prerequisite for a great evening!

Rubin Lind, winner of the Startup Teens Challenge and founder of “Skills4School”, led the evening. In a panel discussion, the entrepreneurs introduced themselves and talked about how to master the path from the idea to the foundation. The most important thing is to stand behind the ideas and always stay on the ball, even when it comes downhill, motivated the experts. If you have the wish to achieve something, nothing stands in the way of implementing the idea. The entrepreneurs also gave the young people the idea to inform themselves on the Internet and to build up a reach and community via the social media and to perceive events such as the Startup-Coaching programs and events of Startup Teens.

“Startup initiatives are our future”

Hubert Aiwanger appealed to the pupils to take more risks and to realise themselves. He spoke of today’s “affluent society” where it is important to keep the founder thinking on going. The Free State of Bavaria stands behind start-ups and young entrepreneurs. The Bavarian Minister of Economic Affairs referred to the 7 new digital business incubators, which provide young entrepreneurs with support for their own start-up projects. He assured “We want to tackle” and thus encouraged the young people to realize their ideas.

Afterwards, the young people were allowed to ask questions to the Bavarian Minister of Economic Affairs and the start-up entrepreneurs themselves. In addition to the general entrepreneurial context, questions about the current school system also arose. The pupils would like to learn more about founding and the employer side at school and not only to be taught the employee side. Mr. Aiwanger confirmed the pupils’ point of view and was open to suggestions as to how these contents could be better communicated in the future.


The future young entrepreneurs had their goal of their own startup clearly in mind and turned to the startup experts on stage. How long does it take to set up a startup? And how do I build a network? These and many other questions were answered in detail until the end of the event.

Afterwards, the students had time over drinks and snacks to talk personally to their entrepreneurial role models as well as to network with each other. We are delighted that WERK1 was once again able to host this great event!

Limehome – A WERK1 Startup Revolutionizes the Hotel Industry

Anyone who is on business from time to time knows the problem: If the population of the city visited falls below 700,000, the hotel landscape quickly looks gloomy. What is available is expensive and often not convincing from a qualitative and aesthetic point of view. The WERK1 startup Limehome solves this problem.

SPARE HOME INSTEAD OF HOTEL

Limehome offers business travellers and tourists fully equipped apartments as a feel-good alternative to an impersonal hotel. Thanks to a specially developed, tasteful and high-quality design concept, every guest feels at home. Limehome Apartments are currently located at 14 locations in Germany. Above all in so-called “B-cities” such as Aachen, which with one million overnight stays has an appreciable demand that is nevertheless unprofitable for large hotel chains as a location. These markets would be predominantly served by aging family hotels á la “Goldener Hirsch”, as the two Limehome founders Lars Stäbe and Josef Vollmayr aptly call them.

HOTELBUSINESS RETHOUGHT

As former McKinsey consultants, they knew exactly where to start with the classic hotel business model in order to open up a promising niche. Everything that doesn’t have to be done directly on site is controlled centrally from the Munich office. The electronic access system, with which the guest can check in independently at any time, replaces the cost factor of service personnel. Cleaning is carried out by a local service provider. A “state-of-the-art”- IT department coordinates all internal and external interfaces. And last but not least, a sophisticated, agile pricing system ensures a workload far above the industry average. “Instead of the usual 53 percent for February, we are currently at 78 percent,” explains Josef.

Thanks to this highly efficient business model, the company is also much more flexible in real estate acquisition. Limehome does not need 150 bed units to be profitable. Instead, normal commercial units, which are often vacant in B-cities, are used to accommodate the ideal number of 10 to 20 apartments.

WERK1 – REAL COMPANIES ARE CREATED HERE

The founders already had the idea for Limehome during their time at McKinsey. After a first test run at the beginning of 2018 and a successful seed round in the autumn, they got off to a full start. To date they have been able to arrange over 2,000 overnight stays – and with more than 20 employees they are already reaching the limits of their WERK1 office space. But it will be used as long as possible! Even before the official foundation, Lars and Josef applied for an office space in WERK1. Although already in the concrete implementation phase, Lars, Josef and their team like and appreciate the strong community in WERK1 very much. Completely different from the coworking space in the city centre, where they were first located for a short time, here in WERK1 there is exactly the atmosphere that such an ambitious startup needs. After all, the number of locations and employees is set to double in 2019. In this sense, the WERK1 neighbourhood perfectly reflects the permanent condition at Limehome: many, many construction sites … and an exciting future!

CAREER AT LIMEHOME?

Do you want to help shape this future? Take a look in there Limehome-Career Portal!  

WERK1 - Resident - limehome - Logo

Startup: Limehome
Website: https://www.limehome.de/
Contact:info@limehome.de

Startup Work – first startup job fair for Munich at WERK1

It‘s a Match! This good news was announced by the startups and visitors of the “Startup Work” on 30 March. The first job fair in Munich especially for the needs of startups worked from scratch and was accepted by all sides.

Facts & Figures

With 51 startups, over 340 job advertisements and almost 300 job seekers, the matchmaking event at WORK1 offered the ideal setting for promising discussions and new career options and thus more than just a potential job for each participant! With the “Tour Ticket”, all visitors were able to talk directly to founders or personnel managers from various start-ups, who presented themselves everywhere at WERK1. Holders of the “Matchmaking Ticket” were also brought into direct contact with suitable exhibitors by means of CVs uploaded in advance and had the opportunity to use the workshop programme on topics such as “Working in a Startup” or “Dos and Dont’s in Social Media”.

NETWORKING FOR STARTUPS

About one third of the exhibiting startups were residents of WERK1 and two thirds were external participants. The sectors ranged from software in the fields of technology, mobility, health, HR, gastronomy and housing to leisure gadgets. The entire spectrum was also represented with regard to the development phase: From the early-stage startup, which has just received its EXIST grant and is now looking for its first interns, to the “Grown-Up” with 150 employees, which wants to keep in touch with the ground and attract creative professionals. The connecting element required by WERK1: Startup-spirit and the associated creative entrepreneurial spirit must be present. Thus, the exchange between the founders on moving topics such as recruiting was not neglected.

That was the topic for the final panel: Moderated by WERK1 CEO Dr. Florian Mann, Sebastian Schuon (founder of Alasco), Ankit Khare (UX designer at Ginlo by Brabbler), Leon Zucchini (founder of Curiosity.ai), Magdalena Reith (startup coach & partnership manager at Unicorn Pitch) and Daniel Schosser (co-founder of Crashtest Security) reported on what makes working in a startup so special.

A JOB FOR EVERYONE

At the latest after that all participants were convinced that a job in a start-up is the right thing for the future. And at the Startup Work they were able to find the right job for their own qualifications, from co-founder to working student, from IT/development to marketing/sales. Seldom before has it been so transparent for startups and applicants as to which positions are to be filled in young, fast-growing companies.

POSITIVE CONCLUSION FROM ALL SIDES

The balance of the trade fair day was positive throughout: All startups were delighted to have promising discussions with seriously interested job seekers. The job seekers also left the event in the best of moods: Inspiring and consistently motivated founders were available for an entire day with their innovative products. And that despite or perhaps because of the bright spring weather that accompanied the fair and invited to the subsequent burger dinner in the sun. A successful first edition of Startup Work and the responsible persons quickly agreed: To be continued …

THE STARTUP EXHIBITORS

ArtMasters at WERK1 – From management consultant to the host of creative events

In WERK1 they are the “colourful bird” among the start-ups, in real life Alexander Eloe and Oliver Breiter and their team bring colour into the everyday life of many people who want to change the way they work, organize team events and the like: With so-called “paint parties”. The ArtMasters are probably the only startup in WERK1 that knows painting and creative techniques very well. And that although the founders themselves have no artistic background at all. What is the motivation for founding a start-up and what is ArtMasters’ recipe for success? We asked co-founder Alex these and other questions over a cup of coffee in the WERK1 Café.

Creative experiences for everyone

The idea is quickly explained: The ArtMasters Oliver and Alex, with the help of their team of talented and trained artists, throw varied creative parties in unusual locations. Their mission is on the one hand to create creative experiences and on the other hand to bring different characters together in a relaxed atmosphere. Under professional guidance, the participants can draw a motif of their choice or create their own version. There are no limits to the artistic freedom within the ArtMasters event – previous knowledge is also not necessary.

From management consultant to founder of ArtMasters

But how do you even come up with the idea of setting up your own start-up from a management consultancy and then still have a creative background? The two former management consultants picked up the first impulse during a joint business trip to the USA. “The Americans are already a bit… crazy,” laughs Alex, who wasn’t so sure at the beginning whether this kind of leisure activity would be popular in Germany at all. However, what was created “on a whim” and as a “possible alternative to management consulting” was put into practice within a crisp three months. The two entrepreneurs are now working full-time with a permanent team at their startup: around 70 artists and around 10 team members, who support the managing directors in all aspects of event planning, technology, marketing and co.

Quality & satisfaction are the keys to success

In the selection of the artists, the ArtMasters take it very seriously. Because talent alone is not enough. Alex and Oliver attach great importance to exciting personalities with suitable social skills – they have to be patient, with a talent for entertainment and at the same time helpful teachers. So the ArtMasters crew takes the time to check out new applicants beyond their abilities with brush and canvas. So they come up with a colorful potpourri of professional painters with their own gallery, eager art students and talented hobby artists – who provide a lot of variety at events.

What the ArtMasters can do, others still can’t do for a long time: In addition to the classic post-production motifs, the demanding founders are constantly expanding their range with original offers. Recently, craft-savvy participants have also been able to book “photo transfer” events, for example: Here the own favourite photo is transferred in manual work to objects such as a wood block. In addition the participants can let off steam with coal and pastel colors on different canvas sizes. Exactly by this alternation and the selection of qualitatively high-quality utensils, like large canvas, good colors etc., the ArtMasters want to differentiate themselves clearly from the competition on the market.

ArtMasters feel at home in WERK1

Marketing is enormously important for long-term growth: And it is not only in this respect that start-ups need to bundle knowledge from the various areas. And that is exactly what the ArtMasters at WERK1 like as a location, Alex tells us. “We like to use WERK1’s Academy offerings – that’s a big advantage.” The ArtMasters also greatly appreciate the flexible coworker network. The opportunity to exchange ideas if one area lacks understanding. “This is very practical, for example, if you need support with programming.” They would just have to have more space – because the creative startup is all set for growth.

Full speed into the future

The confident founders have precise ideas about the future: They want to make their product and brand known beyond the borders of Germany. They have already taken the first step: after Hungary, Austria and Switzerland should now also be infected with ArtMaster art fever.

But the Munich location also brings with it problems for them as a start-up: “It’s already difficult to find suitable people in Munich. The big corporations absorb a lot.” And then there’s the topic of finance. To date, ArtMasters has been financed by a private investor and its own resources. Whether this will change in the near future with the help of another investor will be seen. But what is certain: The team wants to continue its expansion course at full speed.

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Startup: ArtMasters
Website: https://www.artmasters.co/
Contact: info@artmasters.co

Coworking at WERK1 – formerly a potato factory, now a creative quarter with a sense of community

The laptop is opened where you feel comfortable. There is no fixed workplace, but that doesn’t bother anyone here at WORK1 Coworking Space. On the contrary: a flexible job also requires a flexible office and therefore changing colleagues. Just like Steffi, David and Martin. Three of the more than 130 coworkers in WORK1 come from different areas of the working world. However, they work together in their everyday office life – we would like to introduce you to them.

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Above the small coffee kitchen hangs a framed picture full of sayings. One of them: “Open your mind, arms and heart to new things and people.” A nice request from the American graphic designer Rachael Beresh, whom we took up for our . Coworking-Space in WERK1.

STEFFI RESCH – FREELANCE TRANSLATOR

“When I was new here, I was taken to lunch by a larger group of coworkers. That was great. You can build a network without any extra effort, just by being there every day,” enthuses Steffi Resch. The 34-year-old technical translator and conference interpreter worked from home for over two years. Meanwhile, the freelancer appreciates the structure she gets from working in coworking space and above all “the peace up here”. The “Silent Space” is located under the roof of the WORK1 building. It is from here that Steffi takes care of her assignments. For example translation work for the European Parliament.

DAVID MAUS – WEB DEVELOPER & FOUNDER

David Maus is already absorbed in his work. He has been coming to WERK1 every day for two years. The independent web developer and founder runs his Startup from here. A publishing system for digital magazines called Webmag (www.webmag.io). The idea: With the help of a simple content management system, digital magazines can be created without any creative or technical knowledge. It’s urban and industrial what David likes so much at his workplace at WORK1. A bit of the former charm of the old Pfanni works has just been preserved. “Above all, I like the variety of coworkers here. Discussing with other industries promotes one’s own creativity”. That’s why the 34-year-old from Constance also tries to be present at as many events and workshops as possible that are offered at WORK1. It’s easy to network, for example, over a works breakfast or an after-work drink at “AfterWERK”.

Currently there are almost 130 coworkers in WORK1. Some come five days a week, others only on a daily or hourly basis. Coworkers in WERK1 have 24-hour access. It’s helpful when it comes to the night shift or when colleagues with time differences are abroad.

MARTIN SCHMIDT – MANAGEMENT CONSULTANT & FOUNDER

“In WERK1 you can think very well “outside the box”. Here, relatively little corresponds to a standard office workstation.” Martin Schmidt is 45 years old and has been a coworker at WORK1 since January 2018. Before that, he worked for 14 years for a large telephone provider. Today he conveys his knowledge of supply chain management, materials management and distribution as a freelance management consultant. Martin particularly appreciates the impetus he gets from coworking colleagues at WORK1. One of them has even led to his becoming one of the founders. Together with two colleagues he founded a company – Smart Access Solutions UG (www.smart-access-solutions.com). Centrally manageable electronic locking systems for the transport and storage of sensitive goods.

Back to the classic business world and back to the individual office, Martin can no longer imagine today. He has too much fun in his current job for that and there are colleagues anyway. That’s coworking: You work alone and somehow together.

COWORKING HAS A HOME IN MUNICH

Under one roof with approx. 40 digital startups and our café you work in WERK1 in a unique atmosphere and directly at the pulse of the digital startup scene. With flexible price models and our unique founding community, we have suitable offers for everyone who is looking for colleagues – from freelancers to ambitious founders.

You can find all information about our coworking space on our website. There you can also register for a tour, where you can get to know our team and have a look at the procedures in our house yourself – we are looking forward to your visit!