Preisenergie develops dynamic pricing software for energy vendors that helps increase loads on renewable generation and the distribution system and boosts utilities’ profits. The SaaS application for utilities analyses customer behaviour and calculates prices while integrating data about loads and system constraints. The technology is a combination of AI, financial modelling and optimisation. By eliminating cross-subsidisation and skimming willingness-to-pay, Preisenergie’s prizing solution typically doubles the customer lifetime value of new customers.